AllModern Welcome EmailsAfter a season of change, the team looked to redefine our welcome email system to better align + ladder up to our new brand pillars.
With a focus on creating a welcome flow that would be both informative + streamlined for the new AllModern customer, we redefined + reworked the entire welcome email franchise — a 4 part email series.
This new templatized content not only increased CTR, but also saw an decrease in unsubscribe rate.
Withing the first month of the launch the Welcome Emails saw a:
38.27%*** lift in CTR
An 18.02%*** decrease in unsubscribe rate
A 13.6% increase in direct GRS per send.
