After reimagining the Allmodern identity + digital franchise systems, we looked to redefine our quarterly look book.

With a focus on streamlining the design system that would help showcase seasonal initiatives, the design team created templatized layouts that were both inspirational + streamlined. 

Utilizing merch priorities + content-led initiatives, the team was able to redefine 10+ franchises for print, as well as create 6+ distinct layouts for the new AllModern lookbook.