Creation + Implementation
of AllModern Franchises
AllModern FranchisesAfter helping reimagine AllModern’s brand pillars to better align with those of a specialty retailer, we wanted to refocus content away from the previous pillar of price point.
The new pillars:
●Authority ▲Inclusivity ■Ease
The goal with the franchise revamp was to intentionally highlight the new value propositions in a concise, elevated + cheeky way.
AllModern’s customer appreciated ease above all else, so we reworked language to be streamlined top to bottom. Imagery became brighter + aspirational without “out cooling” the customer.
The result – a cohesive brand voice that mapped back to specialty retail pillars + a templatized system that decreased production time as well as increased site engagement season over season.
● Decreased time spent creating by 24% (~80 hours)
● Increase output by 19% (~70 assets)
● Pre System: 329 hours, 357 assets
● Post System: 248 hours, 425 assets
● HP impressions increased from 208k impressions with 1.2%
● CTR to ~328k impressions with 2.4% CTR.
Down to the
Data Details
7 Seasonal Franchises
4 Evergreen Franchises
Making ___ Modern
Easy as 1-2-3: ________
Design Drop:
Collection to Know:
Simplify It: ______
Eco Modern
Simple Swaps
One-Stop ____ Shop
Brands to Know
Design Like: _____
Delivered for Free*
Making ___ Modern Landing Experience
Copy
In
Motion
•
Copy In Motion •
Form Follows Function
Who says copy can’t have fun? Utilizing simplistic motion, the dropping “O” is a staple in the franchise — helping to draw in the audience’s eye without taking away from the beauty of the designs.
Rooted in Real Life
Paired with aspirational imagery — the franchise is grounded back to Earth for the everyday consumer through straightforward headlines alongside relatable calls to action.
Utilizing small moments to root reality in inspiration.
