The goal of this mailer was to “win back” customers who had a bad experience with their last AllModern purchase.

$20 was automatically added to their account. We broke from our previous “best-practices”- which didn’t work well -  (full-bleed lifestyle image, large logo, transactional language) to create a brand building moment.

We leaned into our Specialty Retail vision and used a Bauhaus-inspired grid design with bold colors and shapes. Our honest, no BS language set the tone for this mailer + mirrored our brand values of transparency and honesty.